AI has transformed a greater range of SEO measures which were used to be followed in the traditional marketing measure. The AI based search results are making a significant change in the application of the practices which are affecting the organic ranking and visibility of a business website. However, it is very notable to observe that despite the impact of the AI in the SERP based search results, the local SEO or GBP based visibility of the business is still in trend and has not been much impacted by the change in practices, visibility and ranking. The expert’s at best digital marketing training institute in Ahmedabad and Udaipur, such as Digital Describe Ahmedabad and Digital Describe are hopeful about the fact that local SEO is still persisting, unaffected by the change in the ranking and visibility due to AI. Especially, the Generative AI based results are affecting the SERP based links, causing their decline but has not affected the Local SEO measure.

How local SEO and GBP is not affected by the changing AI trends?

As mentioned above, the traditional SEO and SERP measures are been affected by the changing AI trends, the digital marketers are required to see through the proper establishing of the measures which are meant for the suitable ranking of the website. But local SEO is not influenced by the AI based searches. The major reason, as per the experts at digital marketing training institute in Ahmedabad and Udaipur, like Digital Describe Ahmedabad and Digital Describe, are very suggestive that as AI tools are not very supportive from local SEO point of view right now, this has made the local SEO measures to effectively survive in the AI era. Also, the concern of trust and reliability, that is been associated by the generative AI and LLM models is another crucial factor. 

Some of the major factors that makes the local SEO an effective tool to maintain its overall visibility and growth are as follows:

• Lack of good local SEO user experience in AI and LLM models: This is a major reason local SEO is still in demand by the users. The Generative AI based searches and LLM models do not yield a proper results or options which are visible in local SEO. The trainers at institute for digital marketing course in Ahmedabad and Udaipur, that is Digital Describe Ahmedabad and Digital Describe suggests that generative AI based results will not give a detailed idea about the location, contact details and reviews. Besides this, the visual approach of presenting the information on the local SEO platforms like Google Business Profile also plays a crucial role.
• Concern related to the authenticity of results: The major concern about the LLM based models and AI driven results are that it raise the authenticity concerns and trust issues which is not a problem with the local SEO or GBP profile. Experts at Digital Describe Ahmedabad and Digital Describe, the best digital marketing training institute in Ahmedabad and Udaipur suggest that the trust level and reliability is an important factor which plays a very important role in the establishing of the strong local SEO presence for the business. Besides this, it also help the users in their decision making, improving the visibility and reach of a business to a wider audience.
• Real world and time data: The local SEO or GBP account of a business includes the details like address, phone number and even local address which helps in establishing of the proper connectivity with the user. The experts at best digital marketing training institute in Ahmedabad and Udaipur, Digital Describe Ahmedabad and Digital Describe says that the local SEO will help the visitors to have a good idea about the real time idea and update on the GBP account. This will also guide the users to get the latest update about the business. Besides this, the GBP will also have an important role in the connectivity of the customers with the business and help the brands and local businesses to identify and fulfil their demands and requirements in a better way.
• Dependency on the local data for the results: This is a well known fact that AI models uses the dependency on the local data from the local SEO listing which makes the AI model to fetch the important information to display in the AI and LLM based models. The experts at digital marketing training institutes in Ahmedabad and Udaipur, like Digital Describe Ahmedabad and Digital Describe says that it is to be effectively monitored and evaluated by the LLM models and AI engines to have a good assessment of the data that is available on the local SEO platforms like Google Business Profile of a local business. This helps the AI models to provide customized data and better information, making it an important aspect of the ranking.
• Best results on the local level: This is the most effective and crucial advantage of local SEO. For instance, if you are looking for the best digital marketing institute in Ahmedabad on any AI model, it can give you a single name as the result for your search query. On the other hand, the local SEO will provide multiple options to choose from, making the decision making process more effective and efficient. Hence, the experts at digital marketing training institute in Ahmedabad and Udaipur, like Digital Describe Ahmedabad and Digital Describe strongly support the fact that having a good local SEO has many benefits over the AI based results.

How to improve your local SEO?

The local SEO is a very essential part of the overall measures and practices which are applied and followed for the better ranking, reach and visibility of the business to a wider audience. Here are some ways, as suggested by trainers at DIgital Describe Ahmedabad and Digital Describe, the best institute for digital marketing in Ahmedabad and Udaipur as follows:

• Focus more on improving your GBP visibility.
• Ensure consistency related to your NAP (Name, Address and Phone Number).
• Give more emphasis on local listing in local business directories.
• Get more reviews and ratings on your local business.
• Keep the Google Business Profile updated.