In the present scenario of AI based content driven marketing, a better use of high authority content to get a stable and effective ranking is very important. In addition to this, the AI models too are now preferring high authority evergreen content rather than high volume content. The experts at the best digital marketing training institute in Ahmedabad and Udaipur, such as Digital Describe Ahmedabad and Digital Describe strongly support the fact that high authority content that is helpful for the visitors. It will help them to have a better reach and visibility. Besides this, the digital marketers have to also understand the fact that their content is required to be highly meaningful to be accessed by the users. This makes the high authority, evergreen content more preferable than the high volume content for the website and the businesses.

Why high volume content tends to fail?

The major purpose or the driving strategy behind the creation of high volume content is to get more and more traffic on your webpage or site. The digital marketers focus on more usage of high volume keywords, compared to high authority keywords. This, as per the experts at Digital Describe Ahmedabad and Digital Describe, the best digital marketing institute in Ahmedabad & Udaipur, is the core reason majority of the businesses relying on the high volume content are tended to fail in securing better reach and engagement with their customers. Now the relation between the various topics is a content gets more importance than keywords, making it difficult for digital marketers to have a good position in SERP. Also the traditional SEO is becoming outdated.

Earlier, tools like article spinners use to generate many keyword rich article pages faster. However, with the introduction to AI based models and prompt based searching’s, the LLM models are now creating relatable and highly accessible, authoritative content which helps in setting up of good and faster visibility and reach. But, it is also a fact that the content generated by article spinner tools are been devalued by the search engines like Google. As per the latest analysis by the expert trainers at best institute for digital marketing in Ahmedabad and Udaipur, such as Digital Describe Ahmedabad and Digital Describe says that the Panda algorithm change of Google has affected how the content will be perceived by the search engines and how it will be presented to the users.

This lay great emphasis on the importance of creating high authority evergreen content compared to high volume content for ranking purposes.

Can the content generated by AI models like ChatGPT will rank?

The digital marketers and business owners are able to create humanized content with the help of AI models like ChatGPT and Gemini, this tends to not fit well in the ranking criteria of the latest Panda Update of Google algorithm. Along with this, the traditional SEO process is also gradually losing its hold and importance. There has been a split in the opinion about the success of the AI generated content which is meant for ranking the website as well as the content. Though a section of people believe that AI generated content has no influence on the ranking of your site, the experts at Digital Describe Ahmedabad and Digital Describe, the best digital marketing training institute in Ahmedabad and Udaipur strongly feel that AI generated content will not provide the long term ranking and reach.

The digital marketers within a company are required to set up the proper implementation of AI based techniques and genuine, human created content, which makes them an ideal choice for contributing towards the  better visibility and ranking. The experts & trainers at best digital marketing training institute in Ahmedabad and Udaipur, like Digital Describe Ahmedabad and Digital Describe suggest that a proper setting up of the measures have to be taken in consideration. So if a digital marketer is planning to create high authoritative content with the help of AI models, should also maintain the balance with SEO practices which will help in establishing better connection with visitors through high authority evergreen content.

Offering a genuine solution to the unique problem statement of the users or visitors will guide you to improve the reach and setting up of the UX to get a better reach by the visitors. Digital marketers are required to focus more on the result or answers as to the problems and queries than the unique, high volume keywords.

What is the difference between evergreen and non-evergreen content?

Evergreen content can be defined as the best content that is not only relevant but also helps in improving the reach and content based marketing among the users. The evergreen content conveys the intent of the website clearly with the visitors. The focus is laid upon the usage of better and clear solution based approach or information and not on the keywords. It helps the businesses to filter out the topics of outdated trends and improve the coverage of the content among wider audience.  The non-evergreen content, as explained by the experts at Digital Describe Ahmedabad and Digital Describe, the best digital marketing training institute in Ahmedabad and Udaipur, is the sort of the content that is temporary in the trend but is not meant for the long term marketing. In other words, the non-evergreen content is the sort of content which is updated regularly on a website. The benefit of non-evergreen content is that it helps the business owners to have a better visibility and reach among the users and visitors.

How to create high authority, evergreen content for your website?

The creation of high authority, evergreen content is quite feasible for your website which will help in establishing of the process which will help in improving visibility and growth of the website. Some major ways you can create high authority evergreen content as suggested by experts at digital marketing training institute in Ahmedabad and Udaipur, like Digital Describe Ahmedabad and Digital Describe are as follows:

• Resolved customer based queries with proper solution to their problem statement.
• Update features and designs, time to time for better engagement.
• Provide examples to explain the topic in an effective way.
• Comply with any change in the rules or on algorithm level for better and sustainable visibility.
• Remove outdated content and update it with new, relevant one.
• Add related topics and sections for better engagement and visibility.