Companies and businesses working on SEO are seeing a very turbulent time in setting up of the rankings due to high changes and alterations in the ranking criteria of the Google Algorithm. The way crawlers use to crawl the sites and index them has transformed significantly. Many SEO experts and digital marketing institutes in Ahmedabad like Digital Describe Ahmedabad suggest that the latest Google algorithm update will affect the overall SEO of the website in a significant way. However, many experts suggests that as per latest update, SEO is not just ranking of your sites URL in top of SERP. It includes the use of new and relevant technologies, user behavior and changes in the regulatory measures which determines the ranking of your website. As the user base searching information online is increasing, traditional SEO techniques are now outdated.

If you want to see a sustainability in the development of your SEO measures, digital marketing course institute in Ahmedabad like Digital Describe Ahmedabad suggests that SEO experts have to upgrade themselves. Here are some of the major changes which will be observed in 2025 are as follows:

Integration of AI based results in searching: After the roll out of the latest update in the algorithm by Google related to the ranking of the webpages, SEO experts at the institutes like Digital Describe Ahmedabad, which is known as leading digital marketing institute in Ahmedabad, suggest that AI will become an essential part of the results that are shown for a search query. Google is now using Artificial Intelligence Overview or AIO on US pages which will improve the overall way users are perceiving the data. Hence, companies are required to focus more on AI friendly content for their sites. Hence, SEO experts and companies have to lay more focus on their site content.

Answer based Search Engines: As per the latest update of Google Algorithm, users are required to manage the proper solution of the problem statement or query searched by the user. As AI models are giving solution’s or answers which are used to improve the way data will be made visible to the user. It is seen that more traffic will be diverted from referral to keep the answer or the site at top priority. Answer based search engines like Perplexity are focusing more on up to date online information that gives “answer” for the search query. The referral traffic based searching has led to a new type of optimization technique which is known as Answer Engine Optimization or AEO, which cross over traditional SEO with latest AI trends.

Forums and community based search results: As in the present update of the Google Algorithm, more focus is been led on the rich and informative content, the demands of the community forums and sites with questions and answer like Reddit and Quora are in more demand. Digital marketing and SEO institutions in Ahmedabad like Digital Describe Ahmedabad suggests that proper engagement of the customers with sites can be achieved by the presence of the business on the forum or community sites. It helps the user to get the answers to their problem statement through the discussions and get genuine data which is of more help from SEO point of view. Digital marketers and SEO experts have to lay more focus on forum based content to achieve and maintain sustainable ranking for their website.

Sales based SEO is gaining more importance: As the high informational content is been given priority by the search engines, sales and search based data is turning a major assets for the organizations. This approach helps in building the trust level for the brand or the business. It is also one of the most effective and product driven strategy for the businesses. As per the latest update, the digital marketers and SEO experts are required to make more emphasis on sales and business goals, in order to get the ranking on Local as well as organic SEO.

More focus on user experience: In the present time, the user experience is the major factor which helps in setting up of the ranking of a business in SEO. As per the Google’s latest update, the original content score is a key driving factor which will help in setting up of the information or details of a webpage in SERP. As forums and question answer based platforms are more into consideration by the Google, the rich content giving improved user experience is a major criteria to rank your website and have higher visibility in coming time. Digital marketing institutes in Ahmedabad like Digital Describe Ahmedabad strongly support these practices.

Managing Zero click searches: The zero click search is a big challenge that the digital marketers and SEO experts have to tackle with greater efficiency. In past few years and in coming years, this will be one of the major and important factor to get the growth factors. Also, the answer based search engines will lay more focus on improving this trend. Platforms like Perplexity, ChatGPT and social media Platforms are adding to this trend greatly. Hence, digital marketing institutes in Ahmedabad like Digital Describe Ahmedabad suggests that we can’t avoid zero click results and has to plan the strategies accordingly to get optimal results.

All these factors will play a crucial role in setting up of the SEO practices within the business and in various industries, giving a very well stacked data which improves the SEO and comply with the SEO trends ongoing in market and those which will be rolling out soon.