SEO or search engine optimization is one of the leading and premium aspect for a business. If you are looking to achieve the targeted business goals, SEO is the best way to meet the customer’s requirements with having a strong online presence. But SEO is not limited just for the ranking or making your site visible on top of the SERP results. It is definitely more than that. Institute for digital marketing course in Ahmedabad and Udaipur like Digital Describe Ahmedabad and Digital Describe are readily suggestive to the fact that SEO is also a very important key performance indicator or KPI for the business. In addition to it, SEO is also an essential factor to improve other aspects of the business. Hence, one can say that search engine optimization is not only a ranking measure but an overall metrics for identifying the health and improvement measure for a website.

What to keep in mind while tracking down the SEO for a website?

SEO is a holistic approach which is used to not only achieve the ranking but also get a good idea about other factors and attributes like user interest, response to on-going trends, and sentimental approach for better structuring of the business. Besides this, it also lay focus on organic traffic gained and overall click through rate on the website. One can get a good insight about these factors through digital marketing course in Ahmedabad and Udaipur by Digital Describe Ahmedabad and Digital Describe. Many external factors such as change in customer preference, audience demand and down going trend can also be a major reason for lower SEO performance by a website. All these factors may cause ups and downs in the searching of your website and overall traffic on a landing page.

How an SEO performance will determine need of changes and growth factors for a business or a website?

A bad SEO is a reflective measure for the website or the business on a broader scale. Websites and business owners are required to set proper management and execution of the SEO practices within the company for the brand. While a negative SEO can affect adversely on the ranking and performance of the website or the business, bringing negative reviews and lesser footfalls on the landing page or website. On the other hand, implementation of positive and well-structured SEO measure, as guided by institutes for digital marketing training in Ahmedabad, such as Digital Describe Ahmedabad will help in getting more enquiries, and make necessary changes that are required to make the SEO more relevant and high performing for the website. So in other words, you can say that SEO will act like an initial indicator for growth or decline of a website and its overall performance. In addition to this, data of organic traffic can reflect to brand trust, reference by the customers and their overall satisfaction level.

How number of searches is an indication of website performance?

The total number of searches that is been received or declined on a website is a clear indicator of the performance of a website. In other words, one can say that searches are the way users and customers can show their mindset, preference or their interest towards the service or product offered by the business or brand. For example, as per the SEO experts at Digital Describe Ahmedabad and Digital Describe, the best institute for digital marketing course in Ahmedabad and Udaipur, more searches can lead to more inquiries, better customer communication and improve the performance of a brand or website in surveys and social media. On the other hand, it the search volume for your business is declining, it is a clear indication that buyers or customers are having an inclination towards some other site or brand, majorly a competitor.  This may affect the overall performance and online presence of a business in a long term.

How SEO performance is relevant with AI?

As AI and Machine learning is the major tool that is gaining a lot of popularity for searches, the organic searches and SEO based SERP results are also been affected. Besides this, on behavioral aspect too, AI and machine level learning is a leading factor. It affects how results are been made visible on Google search. Institutes for digital marketing course in Ahmedabad like Digital Describe Ahmedabad suggests that brands and companies have to work on the SEO approaches by keeping the AI and Machine Language based measures in mind.

What are the indicators of negative SEO performance?

There are various factors which are taken in consideration by the SEO experts and digital marketers within a company or a brand that will indicate the negative SEO performance are as follows:

• Decline in search volume: This is the most common and important indicator for a negative or weaker SEO performance. Institutes for digital marketing course in Ahmedabad and Udaipur like Digital Describe Ahmedabad and Digital Describe suggest that SEO experts are required to lay focus on monitoring the SEO and take immediate actions in case any sort of decline is been observed.
• Rise in negative searches: While keeping a track on the overall SEO performance of the business or brand, SEO experts are also required to keep a positive check on negative search terms like “replacement”, “refund” or “alternative for”, etc. If a rise in searches of these keywords is been observed, it indicates the diversion of customers or users from the main brand towards some other brand or business, affecting ranking and revenue.
• Decrease in click through rate: If your ranking is falling even after paid ads on Google and social media platforms, SEO experts are in dire need to change their strategy. A drop in the overall CTR of a website can be an indicator of negative perception, poor reviews and high competitor approach for the keyword or search query. It also indicates that however buyers are aware about your brand, they prefer to avoid it due to certain reasons.
• Growing uncertainty for business: The uncertainty or drop in the preference for a business is observed when search options like “people also ask” begin to appear next to your business listing. This is an indication that users or buyers are readily preferring to some alternative business which is offering a better service or is well accessible. Digital marketing institutes like Digital Describe Ahmedabad and Digital Describe suggests timely solution of these SEO affecting factors to avoid any further decline in the SEO performance for the business.

How to keep a track on these measures to have an on time prevention?

In general, the Google Search Console is a major tool to keep a check on the various ranking factors related to SEO. Institute for digital marketing training in Ahmedabad and Udaipur like Digital Describe Ahmedabad and Digital Describe are suggestive to use other analytical and tracking measures which will help in getting a better insight for identifying the level of SEO performance. The SEO experts are also required to understand that the users will not leave a feedback or review on your website or business listing. In that case, a proper connection with users or visitors have to be made for sustaining a better SEO performance.

SEO as a performance indicator

In the present scenario, as the experts at digital marketing institutes in Ahmedabad and Udaipur like Digital Describe Ahmedabad and Digital Describe strongly recommends that SEO should not be meant only for achieving ranking. It is an indication of overall performance and measures that are undertaken for improving and maintaining the ranking of the website. In addition to this, it also affects the organic ranking of the website along with the local business ranking, causing a major dropdown in ranking. Hence, as per the guidance of institutes for digital marketing in Ahmedabad and Udaipur like Digital Describe Ahmedabad and Digital Describe proper measures to improve the SEO and SERP ranking for a brand or the business is to be taken in consideration by businesses.

The companies are required to develop a system to receive and provide suitable feedback, response or reviews to their visitors making them a preferred choice for the users. Also, it will help in developing a positive reputation for the business or brand, among the customers.