With the advancement of the technology and growth of the measures which are applied in the ranking and visibility of the business, the websites are facing a great deal of fluctuation and changes which have affected their customer reach. Especially, tech giants like Google has undertaken a great range of operations and objectives which has affected the overall ranking and reach of a website to a visitor or user. The experts at the best digital marketing training institute in Ahmedabad and Udaipur like Digital Describe Ahmedabad and Digital Describe has expressed their concern about the fact that the changes in visibility criteria of Google will lay emphasis on overall visibility of the website.

In its latest technological update, Google has removed the num=100 parameter of its ranking algorithm. This has significantly affected the ranking and visibility of more than 75% of the websites online, causing a major disruption. Besides this, the operational effectiveness of the Google Search Console has also been affected. This blog drives into the detailed analysis of the measures which caused this major disruption, online.

What is num=100 parameter by Google?

The num=100 parameter by Google is a ranking measure which is used to crawl and display around 100 results on a single page. With a great deal of online ranking parameter changes, this change is going to be a major aspect affecting the reach and visibility of the websites in SERP. In accordance with the experts trainers at best digital market course training institute in Ahmedabad and Udaipur, like Digital Describe Ahmedabad and Digital Describe, Google has now removed this num=100 parameter from its ranking algorithm, affecting the reach and visibility of many websites since mid of September. Now there will be a 10x pagination which will impact the crawling and ranking load affecting the SEO.

How the removal of num=100 parameter by Google will affect the ranking?

The removal of num=100 parameter by Google from its ranking and visibility criteria has played a significant influence. The major effect which is been visible on a wider scale is that the Google Search Console has lost its track of the crawling and indexing data. This disintegration has caused a major fall in the ranking, reach and visibility. In addition to this, the expert trainers at Digital Describe Ahmedabad and Digital Describe, the best digital marketing training institute in Ahmedabad and Udaipur has observed a decline in the ranking and visibility of the website on both, SEO based SERP and AI model based results. The number of impressions and clicks has also been dropped.

As the num=100 parameter is been removed, there will be a great difficulty for the search engines as well as websites to gain a good visibility if their ranking is between 11-100, making the SEO measures to fall short. This will affect how Google Search Console will monitor and display the data, making the websites to lose a sustainable link clicks and impressions. The expert at best digital marketing training institute in Ahmedabad and Udaipur, such as Digital Describe Ahmedabad and Digital Describe suggest that a proper measure is required to be undertaken in order to counter this change in visibility and reach. Also, Google is required to see through the proper ranking and assimilation of the measures to cope up with SEO and AI based results.

Why Google removed num=100 parameter?

Google has not released any official statement regarding the removal of num=100 parameter from its ranking criteria. Thus, the experts at digital marketing training institute in Ahmedabad and Udaipur, such as Digital Describe Ahmedabad and Digital Describe are deducing many possibilities which could have been the reason this measures has been undertaken by the Google. Some of the major factors that could be reason behind this step of Google are as follows:

• Reducing Data Extraction: The removal of num=100 parameter by Google helps the website to resist the AI models to reduce the extraction of the important data and maintain the data security. This will also help in maintaining the authority and reliability of the data to a wider audience.
• Safeguarding the website infrastructure: As the constant hits by the AI models and traffic monitoring tools cause an immense load and pressure on the server of Google, Google might have applied this approach to tackle the heavy data driven requests. Also, the prevention of the data extraction measures will also help in making the loading and displaying of the websites faster and easier.
• Improve the data control: From the business perspective, the removal of num=100 parameter by Google will guide the SEO experts within a company to lay more focus upon the usage of data sharing, monitoring and displaying through their own official tools like Google Search Consoles. It will prevent the third party, external tools to access the vital data and information related to a business website.
• Counter the AI based challenges: As AI is possessing a significant challenge for the SEO driven SERP, Google is focusing on the management of the data which will support in LLM management tools and models. The SEO based rank checking tool will help in establishing a secure environment for their data and intellectual property. This helps in improving customer’s dependency and trust level towards the data displayed by Google.

What more can happen following the removal of num=100 parameter by Google?

The seo executives and digital marketers are required to see through the proper management of other assessment criteria’s which will guide the  user’s to maintain a good reach and data visibility. The exerts at digital marketing training institute in Ahmedabad and Udaipur, such as Digital Describe Ahmedabad and Digital Describe says that this might look a small step but it will have long term repercussions. It is clear that this removal of num=100 parameter by Google cause the way data monitoring to drive in a new way. In addition to this, more updates in the algorithm and ranking parameter to counter the challenges caused by AI models and resolve them to provide the visibility and reach in a new way.