E commerce platforms like Amazon, Flipkart, eBay, etc have revolutionized the online business model and has impacted the businesses in some of the other way, all over the world. These e commerce platforms are the best example of the success rate of SEO measures on a long run. However, with the introduction of AI based GEO and query based results, the traditional SEO process of ranking these e commerce sites have changed drastically. Many e commerce platform like Amazon has seen a gradual decline in their organic traffic. Experts at best digital marketing training institute in Ahmedabad and Udaipur, like Digital Describe Ahmedabad and Digital Describe have also extended their concern about the change in trends in the ranking and visibility of e commerce businesses.

In such case, the e commerce platforms like Amazon and other online business owners have to lay great emphasis on AI optimized content and measures. As AI models offers a specific ad model, without showcasing the extra information, their great focus is been laid upon maintaining their visibility and reach.

What changes in visibility do Amazon have observed due to AI?

A significant change is been observed by the e commerce platforms like Amazon which has affected their ranking, reach and visibility to a greater extent. Some major changes as observed by the digital marketing experts at digital marketing training institute in Ahmedabad and Udaipur, like Digital Describe Ahmedabad and Digital Describe which are observed by e commerce platform like Amazon due to AI are as follows:

• The Amazon observed a discontinuation of its shopping ads, affecting its needs.
• All the entities of Amazon merchant store like Amazon.com and Amazon Seller account have been categorized in one, affecting its reach.

In overall impact, there has been a decline of 31% of organic search oriented traffic, affecting the reach and the customer interaction.

What deeper changes have been observed by e commerce platform like Amazon due to AI?

Category level changes:

A significant category level change is been observed in the ranking of the products and customer base by Amazon. Many product categories like clothing and apparel, home décor and electronics have been most affected with sharp to moderate decline. The experts at digital marketing training institute in Ahmedabad and Udaipur like Digital Describe Ahmedabad and Digital Describe, says that a major drop is been observed in various categories, influencing the customer reach.

The major decline is in apparel category with around 56% drop in organic traffic through SEO based SERP results. E commerce platforms like Amazon has seen this drop over the time but it has reduced the organic traffic by almost half in numbers.

Many other categories have also been adversely impacted, like business supplies (22%) to electronic gadgets (36%) and home furnishing (28%). This indicates a major drop in the customer response to the result shown on the search queries they look for on browser. These categories, as per the analysis by the experts at Digital Describe, the best digital marketing training institute in Ahmedabad and Udaipur, like Digital Describe Ahmedabad and Digital Describe, have been a high volume category for e commerce platforms. Hence, such decline in the organic data, reach and visibility.

Smaller product categories such as tires & indoor décor have also been affected by the incorporation of AI in the search results. This are another categories in e commerce diaspora of Amazon which has seen a decline in the usability. Although the change in online traffic was not much, but it has exaggerated the impact of AI in the overall customer reach and visibility to a greater extent.

Amalgamation of Merchant Stores:

Before the inculcation of AI on a wider level, Amazon was visible in 3 results, like Amazon, Amazon Seller and Amazon.com. However, after the setting up of the AI models, the search results shows all the 3 business listings as one, under a common labeling. This is a very significant factor which has influenced the reach and visibility of e commerce platforms like Amazon to the users. It reduces the overall presence of Amazon on wider SERP. The trainers and experts at digital marketing training institute in Ahmedabad and Udaipur, such as Digital Describe Ahmedabad and Digital Describe says that the AI based results have unified the results but has also reduced the multi stream presence of Amazon on online platforms.

The present position of Amazon in AI driven e commerce platforms

Although there has been a major drop in the visibility and reach of the e commerce platforms like Amazon, it is still the most visited e commerce site. It is still in visibility of the buyers and customers along with other platforms like Google Shopping. However, experts at Digital Describe Ahmedabad and Digital Describe, the best digital marketing training institute in Ahmedabad and Udaipur also indicates that situations are going to be very tough for the e commerce platform like Amazon. On many searches of the product categories, Amazon was not visible in the organic results, which has raised the concern of the SEO experts. In addition to this, there has been a constant shift observed, making the Amazon to get declined in the search results. This is a major and unavoidable factor which has to be considered by Amazon. The recent updates also shows that Amazon did not appeared on many of the product searches in its major market like USA. This raise the need of AI optimizable content of the e commerce giant.