SEO is the core concept or technique that helps as the driving force for your online business to flourish well. A good SEO will not only help in getting a better ranking but also increases your visibility and accessibility for the customers to reach at your online business or website more easily. As AI is been introduced in the recent time, it has laid a greater emphasis on the way SEO works. There has been a perception that SEO will become outdated with the latest AI updates as it will optimize the webpages and websites as a whole as per the requirement of the search engines. However, SEO experts like Digital Describe Ahmedabad, which is a leading digital marketing course in Ahmedabad, suggest that SEO will be of greater relevancy and importance after the introduction of AI.

Is SEO still relevant in today’s time?

To check out the relevancy of AI and how it will affect the SEO, first understand how search engines react to SEO. When a well optimized website is crawled by the crawler, it is indexed on the respective keywords which increases its visibility and reach once a key phrase is inserted in the search bar by the user. Now with the introduction of AI, a better optimization can be organized easily, leading to better ranking. However, in a recent research, it is been observed that the webpages that are ranked on top of the SERP has a higher chances to get visibility by AI platforms in their results which shows the importance of SEO in this period of AI trends. The traditional SEO techniques still hold their importance regardless to advancement in AI. Digital marketing institutes in Ahmedabad like Digital Describe Ahmedabad are highly suggestive that top AI tools and platforms like ChatGPT, Google Gemini, & even Perplexity prefer the work done on a website through traditional SEO which increases the accessibility of an online business.

How top SERP works with AI?

The recent researches clearly suggests that if you are ranking in the top 3 positions of the SERP through the ways of latest yet traditional SEO like blogging, article and link submission and guest posting, your chances to get higher visibility or appearing in the prompt results. In other words, the higher you rank on Google or a search engine, higher will be your chances to be accessed by the users while an AI prompt search. This pattern is quite observable on all major AI platforms, cementing the importance of SEO along with AI. Experts at digital marketing course institute in Ahmedabad like Digital Describe Ahmedabad are greatly confident that the traditional SEO practices will never go out of trend.

How AI prefers the results of SEO and SERP?

As per the researches and analysis, AI operates on 3 major level which helps it to yield the top performing websites in the SERP to get the visibility in the AI prompt results. Hence, to meet the requirements of the latest trends and manage the accessibility of your business on a wider scale, AI models or search engines works on following 3 stages:

Stage 1: Pre defined selection: At this level, the AI models identify the top ranking sites in SERP to get the data. Generally, top 3 or top 10 websites in the search results is taken in consideration.

Stage 2: Content filtrations: Once the sites or webpages are been shortlisted, essential information is taken in consideration, filtered out based on the search query.

Stage 3: Summarization and presenting results: Once the information or important details are been filtered out, it is arranged in the presentable results which are later made visible by AI platforms.

Google processes the internal details of the SERP to provide better results which makes the chances of getting precise data more high. This is the major reason traditional SEO results still hold higher significance for the results in AI.

Why the result of AI search varies from user to user?

Many times, the users will come across the AI prompt results which are not from the top 10 results of SERP. SEO experts at digital marketing course institutes in Ahmedabad like Digital Describe Ahmedabad suggests that it is because of 2 major reasons which makes the results visible by AI to be different from user to user.

• Customization: As we all know, the research result for one user will vary from another based on the interest or behavior. Hence, one can say that one website can be in top of the SERP of a user but might not be visible to another.
• Query raised: It is one of the most crucial factor while displaying the results in AI platforms. Known as “query fan out”, the AI prompts uses multiple search results across the platforms to give a singular response based on data. AI models perform searches on related queries to the search query, making the results more accurate. However, this may include the data sources which are not in top ranking of SERP’s.

A transition between AI and traditional SEO

Both, AI and SEO works on the similar concept of giving the best result for a search query to its users. However, there is a difference which make them stand apart from each other. While, the SEO focuses on the best results that closely matches the search query, AI lays more focus upon the solution or specific answer of the question or the query asked. Hence, with the passage of time, SEO professionals have to shift from traditional keyword or webpage optimization to more problem solving approach for better SERP and AI visibility.

What Digital Marketers & SEO executives can do in this case?

As per the digital marketing and SEO experts at Digital Describe Ahmedabad, a leading digital marketing institute in Ahmedabad, digital marketers and SEO experts can undertake certain measures which will help them to cope up their SEO with latest AI updates.

• Be consistent: Digital marketers are required to be regular with the SEO practices which will keep their website or webpage relevant and on top ranking in SERP so that AI models and engines can access them easily.
• Revamp you content: As new algorithm update by Google and changes in AI models are rolling out, digital marketers and SEO experts are required to consider it as a high time to restructure and optimize their content to meet the requirements in much effective way.
• Target problem solving: SEO executives and digital marketers are required to lay more focus on problem solving as Google and other search engines are now laying more emphasis on the result or solution based results by the websites.
• Be precise: It is very important for the digital marketers and SEO experts to be highly accurate and on the point to be relevant for both search engines and AI models to have a higher result visibility.
• Monitoring: Once the results are been obtained, digital marketers and SEO experts are required for a through monitoring or tracking of the results obtained through AI and traditional SEO techniques.

In this way, we can strongly suggest that regardless to industries, a good SEO along with AI will have a significant impact on the growth and visibility of a website and an online business as a whole.

How it will impact businesses or industries in coming time?

As per the resent researches, as AI is growing rapidly, the digital marketers and SEO experts have to consider various factors that will influence the online business on a very crucial level. As the online businesses are focusing on their reliability on AI, traditional SEO practices will also go hand in hand, making them rank better in SERP as well as in AI results. It will, therefore impact the decision making to a very crucial level for the enterprises, regardless to industries and deliverables.